The Department of Business Administration held an External Stakeholder Meeting under the chairmanship of Dr. Şebnem Arık to evaluate sector expectations and contribute to the continuous improvement of...
Curriculum and Course Contents
Alanya University · Faculty of Economics, Administrative and Social Sciences
Business Administration (English)
Undergraduate Programme Curriculum
240Total ECTS
8Semesters
160Compulsory ECTS
80Elective ECTS
Open a year to see its semesters, then click any course to view its content.
Year 160 ECTS
Semester 1 (Fall)
CodeCourse TitleT-P-LCreditECTS
BUS 101
Introduction to Business
İşletmeye Giriş
Course Content
Introduces the fundamental concepts of business and the environment in which firms operate, giving students an overview of the main functional areas of a business.
Main Topics
- Business and its environment
- Forms of business ownership
- Basics of management and organization
- Marketing, production and finance functions
- Human resources and business ethics
- Entrepreneurship and small business
BUS 103
Introduction to Economics I
İktisada Giriş I
Course Content
Introduces the basic principles of microeconomics and how households and firms make decisions in markets.
Main Topics
- Scarcity, choice and opportunity cost
- Supply, demand and market equilibrium
- Elasticity
- Consumer behaviour and utility
- Production and costs
- Market structures: perfect competition, monopoly, oligopoly
GE 113
Computer
Bilgisayar
Course Content
Develops basic computer literacy and hands-on skills with the office software most frequently used in business life.
Main Topics
- Hardware, software and operating systems
- Internet, e-mail and information security
- Word processing
- Spreadsheets and basic data analysis
- Presentation software
- Cloud tools and digital collaboration
MAT 111
Business Mathematics
İşletme Matematiği
Course Content
Provides the mathematical tools needed to analyse and solve business and economic problems.
Main Topics
- Functions and graphs
- Linear equations and systems of equations
- Matrices
- Limits and derivatives
- Optimization applications (cost, revenue, profit)
- Introduction to financial mathematics
SEC 101
Elective Course 1 (University Elective)
Seçmeli Ders 1 (Üniversite Seçmeli)
Course Content
A course chosen by the student from the university-wide elective pool offered in that semester, allowing students to broaden their knowledge beyond their own field. The list of available courses is announced each semester.
Note: Exactly one course must be taken from this group.
Full course information package on the Bologna Information System →ENG 111
Academic English I
Akademik İngilizce I
Course Content
Develops the academic reading, writing, listening and speaking skills students need to follow an English-medium business programme.
Main Topics
- Academic vocabulary
- Reading strategies for academic texts
- Paragraph and short essay writing
- Note-taking and listening to lectures
- Presentation and discussion skills
TKL 111/YTO 111
Turkish Language I / Turkish Language for Foreign Students I
Türk Dili I/Yabancı Öğrenciler İçin Türk Dili I
Course Content
Develops students' knowledge of the structure of the Turkish language and their ability to use it accurately in written and oral communication. International students take the Turkish Language for Foreign Students version.
Main Topics
- Language, culture and the place of Turkish among world languages
- Sounds and phonetic rules of Turkish
- Spelling and punctuation rules
- Word structure and suffixes
- Basics of written expression
Note: Only one of these courses can be taken (for Turkish / international (YÖS) students).
Full course information package on the Bologna Information System →Semester Total18-2-01930
Semester 2 (Spring)
CodeCourse TitleT-P-LCreditECTS
BUS 102
Management and Organization
Yönetim ve Organizasyon
Course Content
Examines the evolution of management thought and the core management functions of planning, organizing, leading and controlling.
Main Topics
- Classical, behavioural and modern management approaches
- Planning and decision making
- Organizational structure and design
- Leadership and motivation
- The control process
- Organizational culture and change
BUS 104
Introduction to Economics II
İktisada Giriş II
Course Content
Introduces the fundamentals of macroeconomics, focusing on the performance of the economy as a whole and the role of economic policy.
Main Topics
- National income accounting (GDP)
- Inflation and unemployment
- Aggregate demand and aggregate supply
- Money, banking and monetary policy
- Fiscal policy and the public budget
- Economic growth and international economics
BUS 106
Introduction to Accounting
Muhasebeye Giriş
Course Content
Introduces the basic concepts of accounting and the recording of business transactions through the accounting cycle.
Main Topics
- Basic accounting concepts and principles
- The balance sheet and the income statement
- Accounts and double-entry bookkeeping
- The uniform chart of accounts
- Journal, ledger and trial balance
- Period-end procedures
BUS 108
Business Statistics
İşletme İstatistiği
Course Content
Introduces statistical methods for collecting, summarizing and interpreting data to support business decisions.
Main Topics
- Data types and data collection
- Descriptive statistics and graphs
- Probability and probability distributions
- Sampling and sampling distributions
- Confidence intervals and hypothesis testing
- Correlation and simple regression
SEC 102
Elective Course 2 (University Elective)
Seçmeli Ders 2 (Üniversite Seçmeli)
Course Content
A course chosen by the student from the university-wide elective pool offered in that semester, allowing students to broaden their knowledge beyond their own field. The list of available courses is announced each semester.
Note: Exactly one course must be taken from this group.
Full course information package on the Bologna Information System →ENG 112
Academic English II
Akademik İngilizce II
Course Content
Builds on Academic English I with a focus on research-based writing and effective academic communication.
Main Topics
- Essay types (argumentative, compare-contrast)
- Summarizing and paraphrasing
- Using sources and avoiding plagiarism
- Referencing basics
- Academic presentations
TKL 112/YTO 112
Turkish Language II / Turkish Language for Foreign Students II
Türk Dili II/Yabancı Öğrenciler İçin Türk Dili II
Course Content
Continues Turkish Language I with a focus on sentence structure, composition and effective written and oral expression.
Main Topics
- Sentence structure and sentence types
- Paragraph and composition writing
- Formal writing (petitions, reports, CVs)
- Oral communication and public speaking
- Common errors of expression
Note: Only one of these courses can be taken (for Turkish / international (YÖS) students).
Full course information package on the Bologna Information System →Semester Total19-0-01930
Year 260 ECTS
Semester 3 (Fall)
CodeCourse TitleT-P-LCreditECTS
BUS 201
Marketing Management
Pazarlama Yönetimi
Course Content
Covers the core concepts of marketing and how firms create, communicate and deliver value to customers.
Main Topics
- The marketing concept and the marketing environment
- Segmentation, targeting and positioning
- Product and brand decisions
- Pricing strategies
- Distribution channels
- Integrated marketing communications
BUS 203
Introduction to Law
Hukuka Giriş
Course Content
Introduces the fundamental concepts of law and the legal framework relevant to business life.
Main Topics
- The concept and sources of law
- Branches of law
- Persons and legal capacity
- Rights and obligations
- Basics of contracts
- Introduction to commercial law
GE 211
Social Responsibility and Ethics
Sosyal Sorumluluk ve Etik
Course Content
Examines ethical theories and the responsibilities of businesses towards society, stakeholders and the environment.
Main Topics
- Ethical theories and moral reasoning
- Business ethics and ethical decision making
- Corporate social responsibility
- The stakeholder approach
- Sustainability and the environment
- Corporate governance and codes of conduct
BUS 205
Human Resources Management
İnsan Kaynakları Yönetimi
Course Content
Explores how organizations attract, develop, motivate and retain employees.
Main Topics
- Strategic human resources management
- Job analysis and HR planning
- Recruitment and selection
- Training and development
- Performance appraisal
- Compensation and employee relations
HIST 211/ YTT 211
Principles of Ataturk and the History of Turkish Revolution I / Principles of Ataturk and the History of Turkish Revolution for Foreign Students I
Atatürk İlkeleri ve İnkılap Tarihi I/ Yabancı Öğrenciler İçin Atatürk İlkeleri ve İnkılap Tarihi I
Course Content
Covers the decline of the Ottoman Empire, the Turkish War of Independence and the founding of the Republic of Türkiye. International students take the version for foreign students.
Main Topics
- Reform movements in the late Ottoman period
- Causes and consequences of World War I
- The National Struggle and the congresses
- Opening of the Grand National Assembly
- The War of Independence and the Treaty of Lausanne
Note: Only one of these courses can be taken (for Turkish / international (YÖS) students).
Full course information package on the Bologna Information System →SEC 201
Elective Course 3 (Departmental Elective)
Seçmeli Ders 3 (Bölüm Seçmeli)
Course Content
A course chosen by the student from the departmental elective pool, allowing students to specialize in areas of business such as management, marketing, finance or accounting. The list of available courses is announced each semester.
Full course information package on the Bologna Information System →SEC 203
Elective Course 4 (Departmental Elective)
Seçmeli Ders 4 (Bölüm Seçmeli)
Course Content
A course chosen by the student from the departmental elective pool, allowing students to specialize in areas of business such as management, marketing, finance or accounting. The list of available courses is announced each semester.
Full course information package on the Bologna Information System →Semester Total19-0-01930
Semester 4 (Spring)
CodeCourse TitleT-P-LCreditECTS
BUS 202
Production and Operation Management
Üretim Yönetimi ve Operasyon Yönetimi
Course Content
Examines how goods and services are designed, produced and delivered efficiently.
Main Topics
- Operations strategy and productivity
- Product and process design
- Capacity planning and facility location
- Layout planning
- Inventory management
- Quality management and lean production
BUS 204
Organizational Behaviour
Örgütsel Davranış
Course Content
Studies the behaviour of individuals and groups in organizations and its effect on organizational performance.
Main Topics
- Personality, perception and attitudes
- Theories of motivation
- Groups and teams
- Communication in organizations
- Leadership and power
- Conflict, stress and organizational culture
BUS 206
Financial Accounting
Finansal Muhasebe
Course Content
Builds on Introduction to Accounting with the accounting treatment of balance sheet items and the preparation of financial statements.
Main Topics
- Cash and marketable securities
- Receivables and payables
- Inventories
- Tangible and intangible fixed assets
- Liabilities and equity
- Preparing financial statements and introduction to their analysis
BUS 208
Consumer Behaviour
Tüketici Davranışı
Course Content
Examines the psychological, social and cultural factors that influence how consumers make purchase decisions.
Main Topics
- The consumer decision-making process
- Perception, learning and memory
- Motivation, personality and attitudes
- Culture, social class and reference groups
- Family and household decisions
- Digital consumer behaviour
HIST 212/ YTT 212
Principles of Ataturk and the History of Turkish Revolution II / Principles of Ataturk and the History of Turkish Revolution for Foreign Students II
Atatürk İlkeleri ve İnkılap Tarihi II / Yabancı Öğrenciler İçin Atatürk İlkeleri ve İnkılap Tarihi II
Course Content
Covers the reforms of the Republican era and the principles of Atatürk.
Main Topics
- Proclamation of the Republic
- Political, legal and social reforms
- Reforms in education and culture
- Economic policies of the early Republic
- Atatürk's principles
- Turkish foreign policy (1923–1938)
Note: Only one of these courses can be taken (for Turkish / international (YÖS) students).
Full course information package on the Bologna Information System →SEC 202
Elective Course 5 (Departmental Elective)
Seçmeli Ders 5 (Bölüm Seçmeli)
Course Content
A course chosen by the student from the departmental elective pool, allowing students to specialize in areas of business such as management, marketing, finance or accounting. The list of available courses is announced each semester.
Full course information package on the Bologna Information System →SEC 204
Elective Course 6 (Departmental Elective)
Seçmeli Ders 6 (Bölüm Seçmeli)
Course Content
A course chosen by the student from the departmental elective pool, allowing students to specialize in areas of business such as management, marketing, finance or accounting. The list of available courses is announced each semester.
Full course information package on the Bologna Information System →Semester Total20-0-02030
Year 360 ECTS
Semester 5 (Fall)
CodeCourse TitleT-P-LCreditECTS
BUS 301
Financial Management
Finansal Yönetim
Course Content
Introduces the principles of corporate finance and the financial decisions managers make to create value.
Main Topics
- Goals and functions of financial management
- Financial statement analysis and ratios
- Time value of money
- Risk and return
- Capital budgeting
- Cost of capital and working capital management
BUS 303
Entrepreneurship
Girişimcilik
Course Content
Develops an entrepreneurial mindset and the skills needed to turn an idea into a viable business.
Main Topics
- Entrepreneurship and the entrepreneurial process
- Opportunity recognition and idea generation
- Business models
- Preparing a business plan
- Financing new ventures
- Start-up support and incentives
BUS 305
Research Methods
Araştırma Yöntemleri
Course Content
Introduces the scientific research process and the methods used in business and social science research.
Main Topics
- The scientific method and research ethics
- Defining the research problem and hypotheses
- Literature review
- Research design
- Data collection methods (survey, interview, observation)
- Sampling, analysis and reporting
BUS 307
International Trade
Uluslararası Ticaret
Course Content
Examines the theories, policies and practices of international trade and the global business environment.
Main Topics
- Classical and modern trade theories
- Trade policy instruments (tariffs, quotas)
- International organizations and trade agreements
- Balance of payments and exchange rates
- Export and import procedures
- Incoterms and international payment methods
SEC 301
Elective Course 7 (University Elective)
Seçmeli Ders 7 (Üniversite Seçmeli)
Course Content
A course chosen by the student from the university-wide elective pool offered in that semester, allowing students to broaden their knowledge beyond their own field. The list of available courses is announced each semester.
Full course information package on the Bologna Information System →SEC 303
Elective Course 8 (Departmental Elective)
Seçmeli Ders 8 (Bölüm Seçmeli)
Course Content
A course chosen by the student from the departmental elective pool, allowing students to specialize in areas of business such as management, marketing, finance or accounting. The list of available courses is announced each semester.
Full course information package on the Bologna Information System →Semester Total18-0-01830
Semester 6 (Spring)
CodeCourse TitleT-P-LCreditECTS
BUS 302
Corporate Communications and Brand Management
Kurumsal İletişim ve Marka Yönetimi
Course Content
Examines how organizations manage communication with their stakeholders and build strong brands and corporate reputation.
Main Topics
- Corporate communication and corporate identity
- Corporate image and reputation
- Public relations and crisis communication
- The brand concept and brand equity
- Brand positioning and brand architecture
- Brand communication in digital media
BUS 304
Cost Accounting
Maliyet Muhasebesi
Course Content
Covers the measurement and allocation of costs for product costing, planning and managerial decision making.
Main Topics
- Cost concepts and classifications
- Direct materials and direct labour costs
- Allocation of manufacturing overhead
- Job-order and process costing
- Cost-volume-profit analysis
- Introduction to standard costing
BUS 306
Supply Chain and Logistics Management
Tedarik Zinciri ve Lojistik Yönetimi
Course Content
Examines how materials, information and money flow from suppliers to final customers, and how supply chains are designed and managed.
Main Topics
- Supply chain concepts and strategy
- Purchasing and supplier relationships
- Demand forecasting
- Inventory and warehouse management
- Transportation and distribution
- Digital technologies and sustainability in supply chains
BUS 308
Marketing Research
Pazarlama Araştırmaları
Course Content
Teaches how to design and carry out marketing research projects that support marketing decisions.
Main Topics
- The marketing research process
- Secondary data and qualitative research
- Questionnaire design and measurement scales
- Sampling
- Data analysis
- Reporting and presenting research findings
SEC 302
Elective Course 9 (University Elective)
Seçmeli Ders 9 (Üniversite Seçmeli)
Course Content
A course chosen by the student from the university-wide elective pool offered in that semester, allowing students to broaden their knowledge beyond their own field. The list of available courses is announced each semester.
Full course information package on the Bologna Information System →SEC 304
Elective Course 10 (Departmental Elective)
Seçmeli Ders 10 (Bölüm Seçmeli)
Course Content
A course chosen by the student from the departmental elective pool, allowing students to specialize in areas of business such as management, marketing, finance or accounting. The list of available courses is announced each semester.
Full course information package on the Bologna Information System →Semester Total18-0-01830
Year 460 ECTS
Semester 7 (Fall)
CodeCourse TitleT-P-LCreditECTS
BUS 401
Business Analytics
İş Analitiği
Course Content
Introduces data-driven decision making and the hands-on use of analytical tools to turn business data into insight.
Main Topics
- Introduction to business analytics
- Data preparation and cleaning
- Descriptive analytics and data visualization
- Predictive analytics and regression
- Prescriptive analytics and optimization
- Dashboards and reporting tools
BUS 403
Strategic Management
Stratejik Yönetim
Course Content
Integrates knowledge from all business functions to analyse how firms formulate, implement and evaluate strategy to achieve competitive advantage.
Main Topics
- Vision, mission and strategic objectives
- External environment analysis
- Internal analysis: resources and capabilities
- Business-level and corporate-level strategies
- Strategy implementation
- Strategic control and case analyses
BUS 405
Digital Marketing and E-Commerce
Dijital Pazarlama ve E- ticaret
Course Content
Examines digital marketing tools and the management of online businesses and e-commerce operations.
Main Topics
- The digital consumer and the online marketplace
- E-commerce business models
- Search engine optimization and search advertising
- Social media marketing
- Content and e-mail marketing
- Web analytics and performance measurement
SEC 401
Elective Course 11 (University Elective)
Seçmeli Ders 11 (Üniversite Seçmeli)
Course Content
A course chosen by the student from the university-wide elective pool offered in that semester, allowing students to broaden their knowledge beyond their own field. The list of available courses is announced each semester.
Full course information package on the Bologna Information System →SEC 403
Elective Course 12 (Departmental Elective)
Seçmeli Ders 12 (Bölüm Seçmeli)
Course Content
A course chosen by the student from the departmental elective pool, allowing students to specialize in areas of business such as management, marketing, finance or accounting. The list of available courses is announced each semester.
Full course information package on the Bologna Information System →SEC 405
Elective Course 13 (Departmental Elective)
Seçmeli Ders 13 (Bölüm Seçmeli)
Course Content
A course chosen by the student from the departmental elective pool, allowing students to specialize in areas of business such as management, marketing, finance or accounting. The list of available courses is announced each semester.
Full course information package on the Bologna Information System →Semester Total17-2-01830
Semester 8 (Spring)
CodeCourse TitleT-P-LCreditECTS
BUS 402
Graduation Project
Bitirme Projesi
Course Content
Students carry out an independent research or applied project on a business topic under the supervision of a faculty member, applying the knowledge gained throughout the programme.
Main Topics
- Choosing a topic and preparing a proposal
- Literature review
- Methodology and data collection
- Analysis and findings
- Writing the final report
- Presenting the project
BUS 404
Technology and Innovation Management
Teknoloji ve İnovasyon Yönetimi
Course Content
Examines how firms manage technology and innovation to create and sustain competitive advantage.
Main Topics
- Types and sources of innovation
- Technology life cycles
- Innovation strategy
- The new product development process
- Intellectual property and protecting innovation
- Digital transformation and open innovation
SEC 402
Elective Course 14 (University Elective)
Seçmeli Ders 14 (Üniversite Seçmeli)
Course Content
A course chosen by the student from the university-wide elective pool offered in that semester, allowing students to broaden their knowledge beyond their own field. The list of available courses is announced each semester.
Full course information package on the Bologna Information System →SEC 404
Elective Course 15 (Departmental Elective)
Seçmeli Ders 15 (Bölüm Seçmeli)
Course Content
A course chosen by the student from the departmental elective pool, allowing students to specialize in areas of business such as management, marketing, finance or accounting. The list of available courses is announced each semester.
Full course information package on the Bologna Information System →SEC 406
Elective Course 16 (Departmental Elective)
Seçmeli Ders 16 (Bölüm Seçmeli)
Course Content
A course chosen by the student from the departmental elective pool, allowing students to specialize in areas of business such as management, marketing, finance or accounting. The list of available courses is announced each semester.
Full course information package on the Bologna Information System →Semester Total15-6-01830
Abbreviations: T: Theory, P: Practice, L: Laboratory, ECTS: European Credit Transfer and Accumulation System
ECTS Distribution
- Compulsory Departmental Courses160 ECTS · 66.7%
- Departmental Electives50 ECTS · 20.8%
- University Electives30 ECTS · 12.5%
- Total240 ECTS
As the Department of Business Administration at Alanya University, we successfully held our “Internal Stakeholder Meeting” with the valuable participation of our Rector. Organized in li...
Organized jointly by the Departments of Tourism Management and Business Administration at Alanya University, we were highly honored to host Oliviero CARBONI from the University of Sassari on our campu...
At Alanya University, we discussed the importance of human capital for a strong economy! At the conference held with the participation of TÜBA Principal Member Prof. Dr. Mustafa Acar, we add...
As part of the “Business Talks” event organized by the Department of Business Administration at Alanya University, the topic “Organizational Culture and Employee Commitment” wa...
There are no event available.
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